拿去直接用！3类EDM邮件营销AI prompt语句

Hi 大家好，我是蕾蕾Lisa

主要针对EDM邮件营销的操盘手，提供了3类AI prompt语句。以及如何去做prompt变体。同时也拆分了EDM邮件营销的营销目标分类，这也是决定我们这封邮件内容的一大前提。

1.邮件标题 Prompt 1: 

Define me as a brand digital marketing manager. If I sell ***products(产品大类）,especially, ***（产品1）, please help me write some EDM email marketing titles for the brand’s independent stations, with a 30% off limited time discount. Be urgent.

比如我们用露营产品的露营椅子做案例。

Define me as a brand digital marketing manager. If I sell outdoor products camping chairs, please help me write some EDM email marketing titles for the brand’s independent stations, with a 30% off limited time discount.

“⏳ Last Chance! Grab Your 30% OFF on Camping Chairs Now!”

“��� 24-Hour Flash Sale: 30% Off All Camping Chairs!”

“Hurry! Your Exclusive 30% Discount on Camping Chairs Ends Tonight!”

“��� Hot Offer: Save 30% on Camping Chairs – Today Only!”

“⌛ Time’s Running Out: 30% Off Camping Chairs Ends in Hours!”

“Final Call: Secure Your 30% Off on Camping Chairs Before It’s Gone!”

“��� Weekend Sale Alert: 30% Off Camping Chairs – Don’t Miss Out!”

“Quick! 30% Off Camping Chairs for the Next 48 Hours Only!”

“Ending Soon: Your Chance to Save 30% on Camping Chairs!”

“��� Special Offer: 30% Off Camping Chairs – Limited Time Only!”

Chatgpt给的答案还是蛮可以的，如果还有其他的需求，还可以继续从语气上，字数规范上给一些要求。

2.邮件内容接着对话Prompt 2:

Write content for this email , let’s make it short and very urgent.

Chatgpt:

Subject: ��� 30% Off Camping Chairs – Ends in Hours! Act Fast!

Hi [Customer’s Name],（这里可以设置成客户的名字，更显得个性化）

Don’t miss out! Our exclusive 30% discount on durable and comfortable camping chairs ends TODAY. Perfect for your next outdoor adventure, these chairs are waiting to go places with you – but not for long.

Quick Details:

l30% OFF on all camping chairs

lUse Code: [Discount Code]

lExpires: [End Date/Time]

Grab yours now! Click [here] to shop. Your next adventure deserves the best seat.

Best,

[Your Name]

[Your Company]

P.S. Time’s almost up! This deal vanishes at midnight.

AI给的答案还是非常规范完整的。稍微改改就可以直接拿去用。

但是这里我要提一点的是，我们可以根据邮件的目标去写这个prompt。当然从长期价值的最终目标我们是要促进销售。但是单单这一封邮件来讲，他其实是有单一的目的性的。

EDM邮件营销的目的不仅仅是促进销售，而是推动用户完成customer jorney的每一个阶段旅程。

这里稍微展开讲讲我们的品牌邮件目标。

品牌邮件营销目标分类：

1. Brand Awareness品牌意识
2. Lead Generation潜在客户开发（比如注册会员）
3. Conversion Rate Optimization 转化率优化（这不仅涉及销售，还涉及通过定制内容培育潜在客户，推动他们沿着买家的旅程前进customer journey。）
4. Customer Retention 客户保留：一般在客户下单之后的一系列邮件。让客户持续关注品牌并留下对品牌信任的形象从而达到品牌忠诚度）
5. Increasing Traffic to Website 增加网站流量
6. Insight and Feedback Gathering 洞察和反馈收集
7. Revenue Growth GMV增长.终极目标来了，销量的增长。

因为品牌邮件营销有这么多目的，我们不能一直粗暴的发折扣券。我们的用户是一个个活生生鲜活真实的人。所以要给足情绪价值，要一步步推动着客户沿着customer journey往下走。最终成为品牌忠实的用户。那么在写这个邮件内容prompt时候。我们可以提一下我们这封邮件的直接目标。让AI更懂你，写出来的邮件也会更加的实用。同时我们也可以加上我们品牌的调性，受众特征等。

邮件内容Prompt 3:

Write content for a email, the target is for Brand Awareness, products are camping chair , tell customer our camping chair Lightweight, foldable also have a water bottle and snack space . Then ask any other needs they want. Our brand tone is everyman. Audience: 30 years old to 60 years old, 60% men

Chatgpt:

Subject: Your Next Adventure Awaits with Our Ultra-Light Camping Chair!

Hey Adventure Lover,

Introducing the ultimate camping chair – lightweight, foldable, with built-in water bottle and snack space! It’s the perfect companion for anyone who loves to hit the trails or enjoy a peaceful sunset.

We’re curious – what else do you look for in your outdoor gear? Let us know and help us make your outdoor experiences even better.

Happy Exploring,

[Your Name]

[Your Company]

[Contact Information]

P.S. Stay tuned for exclusive offers, upcoming products, and more ways to enhance your outdoor experience. Happy camping!

那么我们只要在prompt3做各种调整，就可以让chat写出各种各样需求的邮件了。但是我这里提醒一下大家。EDM邮件营销我们不能过度依赖AI。真正的营销技能的get可以去真实的生活场景下感受真实的身边的例子。还有就是订阅各种大品牌的邮件营销列表，从真实的案例中学习。